· Viewers are craving story-based content, which is fantastic news for authors.
· For an influencer to gain over 1,000 + subscribers and 4,000 watchtime hours and achieve monetization, 77 is the average number of required long-form videos.
· Each viral, trending short includes three hooks within the first three seconds, combining elements such as movement, music, text, a question or shocking statement, and a screen transition.
· Youtube uses the title, description, and words spoken within the first few seconds of the video to determine which audience to send the video to. Successful Youtube influencers utilize phrases their audience would type into the search bar.
· The best growth is seen from posting two long-form videos weekly, or one-three reels/ day
· Youtube creates opportunity to give content to viewers for free, which builds trust and ultimately leads to more sales
· Content can be scheduled for release months in advance
· Most of the SEO content can be stored within a Youtuber’s profile, such as description content, tags, links, and even video ideas
· Viewers use Youtube as a search engine to browse specific topics.
· Youtube pays you to grow your platform with simple monetization opportunities
· Youtubers can post links for book purchases both within the video and in the description below
· Shorts can easily be created from long-form content
· Narrow niches perform well
· “Booktubers,” Youtubers who provide book reviews, are becoming more popular